Archive by Author

Journey to the Wachimak Tribe in the Ecuadorian Jungle

4 Oct

Cuyabeno had whet my appetite; a lodge nestled within Ecuador’s Amazon jungle and barely a stone’s thrown from Quito [the capital of Ecuador], it had offered piranha fishing, cayman spotting, encounters with tarantulas bigger than my hand but, most of all, a sense of serenity within the jungle that I had not expected. By the time the sun had fallen off the landscape and my sweaty body had been replaced by a surprisingly cold one the jungle seemed to come alive, there was a buzz in the air and apart from stinky turkey (a bird with a scream so blood-curdling my nightmares even got scared) it was blissfully peaceful. I don’t mean this in the traditional sense as the rattling, buzzing and foraging of insects, birds and animals was all around, but as a counterpoint to city life it was heaven, nothing but us and the endless jungle (for it certainly feels infinite when you’re within it.)

This 3-day trip had enthused me into looking for further excursions, ones that would be less touristy and longer. After an in-depth internet search I found Wachimak, a Kichwa tribe near Tena, a city in the Amazonas region of Ecuador. I sent an email to a volunteer co-ordinator who simply told me to get to Tena and gave me a couple of phone numbers to call once I arrive. One was for the tribe itself and one for Jacobo, a member of the tribe who has since moved to Tena. What follows is my diary from the days that followed, an illustration of speed when travelling, or rather, a lack of it.

27th November

After arriving in Tena I called Jacobo who tells me I need to catch the 5:30am bus to Puerto Rico, where I will then take a canoe and then go for a walk, or at least that’s what I think he said as I have only been learning Spanish for the past month and I still have a long way to go to be conversational!

28th November

Who knew an on-time bus could be so upsetting? I’m stranded in Tena for another day as I wake up late to find that the owner of the guesthouse was fast asleep. He had promised to be awake to let me out of the gates in the morning. By the time he had resurrected himself and I had run down to the bus station the 5:30 was leaving and I couldn’t catch it. The only thing to do is go back to the guesthouse and back to sleep.

(later…)

Strangely the delay has helped me. I give Jacobo a call and we arrange to meet. Then I find out actually how I am supposed to arrive at the tribe. I have to get the 5:30am to Agua Santa (not Puerto Rico as I first thought), take the bus all the way to its destination and then start coming back as on its return leg it goes past Puerto Rico. There I need to find the medical clinic where there will be a radio to call both the tribe and Sergio, a man who owns the canoe that will take me up the river to Puerto Wachimak where two tribesmen will be there to meet me. He even drew a map:

God knows how I would have made it without this!

29th November

5:40am – I am now on the bus to Wachimak! There was no way I was going to make the same mistake twice!

8:30am – We’ve hit a snag. A bridge on the way to Puerto Rico has begun to fall apart. The bridge is constructed of a number of metal plates, three wide, but one of these has fallen into the river below. I wait with the other passengers by the side of the road as the driver of the bus and a gradually growing flock of people decide what to do.

9:15am – Progress has been made. It was decided to pull up a metal sheet that wasn’t quite as necessary as some of the other metal sheets and fill it in the gap where the bus needs to drive over. I’m loving the improvisatory nature of these Ecuadoreans!

9:22am – The metal sheet is in place but my bus driver refuses to go over it. I have to grab my bags and get onto another bus.

9:25am – I realise I have made a huge mistake. I took my bags onto the new bus, took a seat and waited. Everyone else got off. It’s now just me and the driver as he attempts to cross the bridge. There are men either side of the rusty metal sheet replacement holding huge branches which they are using to make sure the sheet does not fall out of place. Miraculously it doesn’t and we make it to the other side.

11am – We reach a crossroads. My new bus was not going to Puerto Rico so I get off at a junction and wait for another bus.

2pm – It’s now two ‘o’ clock. A bus has just passed but was full to the brim and unwilling to take on any extra people. I can’t believe it! The next one is not til 4pm. I have now been travelling for almost 11 hours simply trying to get to my destination. It is getting a little ridiculous, I was supposed to be at Puerto Rico by 11am, now it seems it will be 5pm.

8pm (maybe) – I’m not really sure what time it is but I’ve arrived. 14 hours and 30 minutes – not bad! Three hours on the first bus then roughly one hour watching crazy Ecuadoreans try and mend a broken bridge. Another two hours on a bus. Five hours waiting by the side of the road. Another hour on a bus. When I finally arrived in Puerto Rico it was clear that everything was closed up. It wasn’t hard to find the medical clinic as there was only three houses but nobody was there. I knocked on the other houses and eventually found someone but they couldn’t seem to get the radio working. I asked them where Sergio’s house and they pointed down the path. This walk was not ideal as I was carrying my usual luggage of backpack and guitar as well as a huge sack full of rice, corn, onions and candles for the tribe (as per their wishes) which was starting to break my back!

Once I arrived at his house (which was the only one by the river) he seemed to know what to do and packed me onto a canoe, where his two lads took me down to Puerto Wachimak. I jumped off, dragged my bag, sack and guitar and plonked them on the side of the bank. They asked me for twice the money Jacobo said it should cost and, devoid of energy, I gave it to them. With a final question of “Esta bien?” they drove off down the river. No-one from the tribe had arrived to meet me yet so I sat by the river, surrounded by dense jungle. Within five minutes the sun had almost set and suddenly I was thrown back into this world of buzzing activity and rustling trees. Now I also had the strange noises of things coming in and out of the river, of water gushing up to the shore and sounded like encroaching menace. This wasn’t the serene wilderness I had before touted, this was something altogether more chilling.

It was around an hour before someone had arrived. I had spent most of the time looking through my bag for a torch that I had packed incredibly badly, and the rest terrified. This feeling wouldn’t last long as I was greeted by two tiny Ecuadoreans, one of which took the massive sack of food and placed it on his shoulder, and the other who greeted me. At a ridiculous pace we then careered through the jungle, next to what seemed like huge drops to rivers below, and across log bridges in the dark, quite often being told not to touch the makeshift handrails that seemed like my only hope of not falling into the abyss.

Finally when I arrived something happened quickly. The plate of food placed in front of me was devoured before I even breathed. Later I fell asleep just as quickly after having a couple of victorious glasses of aguardiente with the men of the village. Without the journey before I am sure that all of these things would not have tasted quite so sweet! Speed has never tasted this triumphant!

Finding the Real Uruguay (Two of Uruguay’s best kept secrets)

3 Oct

I became known as the ‘funny man’ while I was in Uruguay. It was a name that I hadn’t been called since the weekly poker nights I had become a part of in Ecuador. My drunken attempts at trying to bluff every single hand, and yet somehow winning, had been the reason for the moniker then. Now, I was being called that for daring to step into the heart of Uruguay. When I told people that I was going to Uruguay and that I was after some recommendations, all I got was a long list of beaches. Now, I’m a fan of beaches, but I’d just been to Brazil and had my fair share. Plus, my journey from Brazil to Iguazu and then Buenos Aires had seen me firmly heading along the ‘gringo trail’ for some time. I was ready for something a little different. So after spending a couple of days in Colonia and Montevideo (both easily reached from Argentina) I looked at the map, decided that a town called ‘thirty three’ sounded rather interesting and set off for the bus station. It was as I left the hostel that I heard Martin, one of the workers, talking to another guest: “he is a very funny man, he is going to Treinta y Tres, nobody goes to Treinta y Tres.”

Treinta y Tres – The Sleepy City

Treinta y Tres is known as the sleepy city. This isn’t too far from the truth. Upon arriving I wondered if I’d stepped into the middle of a national holiday. The people were going about their business, but in the most casual of manners. There is no rush. I popped into a grocery store to get a few things for dinner and ended up waiting for 15 minutes as the people in front chattered away while slowly filling a plastic bag with vegetables. As I strolled around the town, taking in its patrimonial buildings and dusty streets, the rhythm of everyday life felt like a magician’s stick, slowly spinning me into a glorious trance, a million miles away from the hustle and bustle of busy city streets. It was suddenly possible to hear my heartbeat again – although it should be noted that I had just knocked back two espressos and my heart felt as if it was about to jump out of my chest at any moment.

As well as offering this laid-back way of life, Treinta y Tres is trying to push itself as something of a tourist hotspot, which it has every right to do. Quebrada do Los Cuervos is located 22kms from the city. This basically translates as ‘Valley of the Ravens’, and offers far different wildlife and vegetation than you will find in the rest of Uruguay, due to high humidity and the valley’s differing exposure to the sun. It is definitely worth a look, though at the moment this would need to be done through Expedicion Uruguay – expedicionuruguay.com.uy – as there is no public transport to the area. Charqueada is also a short distance from Treinta, around 30km, and IS reachable by public transport. This is a port town on Laguna Merín, with great history, which is shown in the architecture, and is perfect for viewing more of Uruguay’s rich flora.

A perfect time to visit Treinta y Tres is for ‘Festival del Rio Olimar.’ This happens every Spring. Check with the Uruguay Tourism Board for the exact dates. It takes place by the river, Rio Olimar, near to a camping site, and is a great place to hear traditional Uruguayan music as well as new bands that play on the huge stage they erect for the occasion.

Tacuarembó – The People’s Republic

Before arriving in Tacuarembó I had been told it was The People’s Republic. On telling this to the people in Tacuarembó they looked at me in disbelief. Surely Salto and Paysandu are bigger cities (these three towns make up the heart of Northern Uruguay), why would Tacuarembó be the Republic? It seems that Uruguayans want Tacuarembó to be known as the heart of the country, most likely due to its position as home of the Gaucho. This figure looms large over the city, with huge signs declaring it Gaucho Country, countless shops with names such as El Gaucho and the gauchos themselves frequenting the bars and cafés around the town. It is a far busier town than Treinta, with the majority of people moving around on their scooters and motorbikes. It feels like a hub of activity with express links to Montevideo and the surrounding towns, as well as to the border with Argentina. The ‘Fiesta de la Patria Gaucho’ is a festival that happens every March, and is a great opportunity to see some of the customs associated with these legendary figures.

Just outside Tacuarembó is Ipora, a small tourist resort with huge artificial lakes. It is a great place to visit, with the lakes beautifully positioned in the middle of thick green woods and most of the land now populated by a huge amount of cattle and horses. It’s a hugely popular resort in the summer when Uruguayans and even Argentineans come to soak up the sun and fresh air. This is an interesting article about Ipora and the North of Uruguay – http://www.olauruguay.com/2010/03/20/ipora-relax-and-unwind-in-gaucho-land

The great thing about travelling around some of the lesser known places in Uruguay is that the people are so happy for you to be there, and for the opportunity to tell you a little about their lives. It is also very cheap to travel around with transport and food extremely reasonable, and the only problem sometimes being the finding a cheap hostel.

Treinta y Tres can be reached via Maldonado or Montevideo in the South and is also very close to the Brazilian border. Tacuarembó is a stone’s throw from Salto on the Uruguay border where there is a public bus to Concordia in Argentina. There are also regular buses from Montevideo.

See the Uruguay Tourism Board’s calendar for exact dates on all the festivals – turismo.gub.uy

On The Road to Find Out is making a comeback

2 Oct

My last trip to South America was in February and March this year, a short trip to discover the music scene in Sao Paulo and check out Carnival in Trindade. Since then this blog has kind of gone off the rails. After all, how can you write a travel blog when you’re not travelling? Well, I was looking through one of my old notebooks and found quite a few stories that have never found their way onto this blog before. A search on my computer found quite a few other half-stories and now I believe I have a good selection of material just waiting to be shared with the world.

So, while the travel plans start to take shape (an early 2012 trip to Brazil is the dream!) I am going to be posting regularly on the blog again, this time with stories from Argentina, Brazil, Uruguay and Ecuador that have never before seen the light of day. How exciting is that?!

The Curiosities of Uruguayan Life

2 Oct

On entering any country there are always a few things that just seem to spring out at you. Why are they doing that? How much does it cost? Are you being serious? In Uruguay these things may seem less severe than in other countries, such as Bolivia and Brazil in South America or further away in the Far or Middle East but it’s crazy how much of an impact they still manage to have on your life. These are some of my curiosities about Uruguay that I probably spend far too much time contemplating.

Milk in Bags
This is something I first experienced in Argentina but it’s one that I’ve always found intriguing. Why would anyone think of putting a liquid substance in a bag? As a result all fridges now have an extra piece of plastic on their door so that the milk can be slotted in and remain upright. But with yoghurt also coming in bags too where’s my second piece of plastic? What you then have to do of course is actually find one of the specially-made plastic containers which are able to house these bags perfectly as well as making them very easy to pour. Maybe the plastic factories and dairies made some kind of agreement, let’s walk into the unknown together or something like that. Milk is of course also available in a carton but it’s a lot more expensive. I now use it as a barometer for judging people. If they have milk in a carton I can be pretty sure they live something of a luxurious lifestyle.

Mate/Thermos
The popularity of mate in Uruguay is undeniable. Every single person has a mate gourd (the vessel for their indulgence) in one hand and a thermos tucked under the other arm. This is most pronounced around 6pm/7pm when everyone has finished work and heads down to the promenades (in the beachside towns anyway) to catch the last bit of sun and sit around drinking mate with their family and friends. The social element is so interesting, I really think there’s no match. Coffee seems to be a very personal thing, when people buy it to take-out it tends to be something to down on their way to an important meeting and at the office it is something that is drank while doing other things. Even the Italians who seem to have the greatest love for it gulp down their expressos like no-man’s business, making it more of an aid to the conversation than a central item. Tea is more social, especially when a plate of shared biscuits is involved but it lacks mobility, one thing that could not be levelled at mate. One evening I tried to count how many thermos’s I could see on a walk down Montevideo’s rambla. Turns out I can’t count that high!

Candombe
Uruguay has many similarities with Argentina due to its proximity over the River Plate, it’s North also shares a few traits with Brazil (including a strange dialect that seems to morph the too) and generally speaking a lot of the culture could be seen as European, no surprise being that many of the people are descendents from Italian and Spanish immigrants. I think this is the reason why candombe is so popular. It’s a style of drumming developed by the mixture of African slaves brought over in the late 19th century and that has since been passed down many generations, effortlessly moving into the hands of the colonialists on the way. It is quite quintessentially Uruguayan and something that they are obsessed by. With no prior knowledge of what it was I at first found it extremely curious. It’s closest cousin in popular terms would be samba but this is so much more powerful, more insistent. Drummers pound away for hour after hour as they parade round their neighbourhoods on a weekly basis. Apart from a small intro some of the groups don’t change their rhythm for the entire 2 or 3 hour parade. After a while though it draws you in, especially while watching the strangely stilted dance that accompanies it, and the sound of the drums begins to drift into the back of your mind, just leaving this immense feeling of passion as it eventually gets you.

Books
A lot is often made of an official statistic that Uruguay is 98% literate. Personally, I feel this is slightly incorrect as there is without doubt some problems with homelessness and I very much doubt these have been included in the poll. Nonetheless, these people are obsessed with books. There are bookshops on every corner and Montevideo in particular has one street, Tristan Narvaja, which has around 30 different bookstores. Attached to this love of books though is a sense that literature is something that should not be cheap. Hence, second hand books can cost as much as a new mp3 player or a brand new pair of a shoes. Even a newspaper can end up being the most expensive item in your shopping basket, I was personally shocked when I saw that it cost more than my 3 litre bottle of Coca-Cola.

Dinner Time
Uruguayans eat late, really late, somewhere between 10pm-midnight. The amount of times I would meet people around 10pm for a drink only to find that they hadn’t eaten and that they were actually more interested in eating than drinking has been numerous, and each time, for a Brit like me has been hard to fathom. The normal English ritual of going out for a quiet drink, which is normally somewhere between 3 to 5 pints, would make you the token drunk in Uruguay. I have generally adjusted to eating really late, especially spending time in North Argentina where the siesta puts you back a few hours anyway, but still the idea of going out to eat all the time is hard for me. I never do it in England due to the cost, and would also struggle to do all the time in Uruguay for the same reasons. My ‘going out’ allowance will always simply translate as Beer allowance, it’s one cultural trait that I will always find hard to change.

Staged contract killing turns into a ketchup catastrophe!

2 Oct

This is the story of a recent case in Bahia, Brazil involving a love rival, a contract killer and a bottle of ketchup. Carlos Roberto de Jesús, a convicted felon, was given a decent pay-off in order to take care of “Lupita”, the love rival of Maria whom Maria wanted rid in order to be with her man.

The only problem was Carlos was a little bit fond of Lupita, who he’d had a bit of a relationship with too, so instead of pulling off the killing as planned he decided to tell Lupita what he had been asked to do, and together they decided to stage the murder.

So Carlos had Lupita lie on the floor with bandaged eyes and hands tied behind her back and then he smeared her with ketchup:

This is the photo that Carlos then took on his mobile phone as proof of the murder. Check out the knife quite conveniently placed between Lupita’s body and her arm.

Unfortunately for Carlos he didn’t get to keep the reward of 575 US dollars as he was spotted hanging around with Lupita in the town where Maria also lived! Maria went to the police claiming Carlos had stolen the 575 from her, forgetting about the mobile phone pictures, which somehow resulted in all three of them going to jail, Maria for planning a murder and Carlos and Lupita for extortion.

New Music from Pernambuco

21 Sep

The past few weeks have been spent furiously listening to music from the Pernambuco province of Brazil. The result… this compilation:

Musica de Massa! New Sounds of Pernambuco

It’s been getting some good attention in Brazil and might even sneak a mention in a Sao Paulo newspaper, but we shall see. I’ll keep you all up-to-date.

Polish man has holiday inside Sao Paulo airport

12 Jul

Robert Wladyslaw Parzelski took a flight from London to Sao Paulo. Upon arriving he set-up camp on a concrete bench. It would be 18 days before he left.

This story, which appeared in The Guardian last week, is really interesting for a number of reasons. One, because it definitely has clear echoes of Steven Spielberg’s film The Terminal (life imitating art and all that); two, because the airport really didn’t seem bothered that he was there which meant he could have stayed probably for as long as he wanted; three, and lastly, that no-one really knows what he was doing there.

Parzelski could not speak Portuguese or English, which made it very hard for the airport’s cleaning staff to ask him what exactly he was doing there. So, after someone informed the paper’s of his presence, they then found a Polish doctor to speak to him. Parzelski told the man that he had been sent to Sao Paulo to pick up two specially-commissioned telephones!! Yes… telephones! And that the man he was supposed to meet never showed up.

It does seem one of the strangest reasons to visit Sao Paulo, but hey, each to their own.

Parzelski is now back in London after the authorities managed to get him onto a flight. You can read the story in The Guardian here.

New Website on Latin American Culture in London

12 Jul

Sometimes it’s nice to take a break. Have a little breather. Then come back fresh!

The last few months have been rather busy, especially on the web design and editing front. Much time has been spent building up Sounds and Colours, and JungleDrums, but there have been a few new projects also.

The first of which is VAMOS London, a guide to Latin culture for Londoners, available as a pocket guide and also a website. I designed the website as well as wrote some of the contents inside.

www.vamos-london.com

I have also been working on a new site based around Retail Economics, a very different kettle of fish altogether. It will be interesting to see how this one fares though. Especially as, to my eternal chagrin, more people seem interested in the state of the economy than Brazilian fishermen who play trumpets.

www.retaileconomics.co.uk

On a journalistic note I have recently had articles published in both The Wire and fRoots, which is nice!

And that’s all on my little self-promotion rant!

The Music Scene in Sao Paulo

9 May

It’s now been a couple of months since I got back from Sao Paulo but I am still working on material from my time there, and this has manifested itself in a number of ways.

The most exciting result from my time in Sao Paulo is the article I wrote for The Wire, which has been published in the May edition of The Wire. You can read that article here. However, as well as featuring in the print edition I also collected a number of mp3s for their website. You can listen to those mp3s here.

Even more exciting though is the compilation I made for Sounds and Colours, which was released today. This features 18 tracks by artists from Sao Paulo, highlighting the truly eclectic, amazing mix happening in the city at the moment. The compilation is entitled Nossa, Cara! New Sounds of Sao Paulo and can be listened to and downloaded from here.

I have also published a few interviews with singers from Sao Paulo, for both Sounds and Colours and JungleDrums. These were with Juliana R, Lulina, Blubell and Tulipa.

I’ve still got a few more articles to post too so keep your eyes peeled!

I wanted to leave you with a video from Criolo. He’s a rapper from the Grajaú neighbourhood of Sao Paulo and has just released Nó Na Orelha (you can download it for free from here), one of the best hip-hop albums I’ve ever heard! Here’s his video for “Nao Existe Amor Em SP (Love Doesn’t Exist in Sao Paulo)”:

A selection of recommended and not-so-recommended books about South America

27 Apr

My obsession with South America continues to power on, leaving me with little choose to spend the majority of every day either reading about the Peruvian elections, listening to Brazilian music, trying unconvincingly to make milanesas, watching films about indigenous tribes and reading book after book about any subject that has some vague link to South America. Therefore, I thought I would share a few of those books here, the majority of which I would recommend.

Tropical Truth by Caetano Veloso

Start with the best! This is Veloso’s autobiography from childhood upto the modern day, though most of the content is the story of how tropicalia was borne, and then Veloso’s incarceration by the Brazilian government. There’s something incredibly easy about reading this book, Veloso will vary the subject from personal traumas to discussing the avant-garde or even talking about masturbation, yet always he comes across as informal yet incredibly knowledgeable, and with a serious passion for music. The sections about tropicalia and his role within the movement are truly revelatory. Far too little has been written about that particular period in Brazil’s history, but this does help to fill that gap somewhat.

Viva South America! by Oliver Balch


This is a selection of articles by Oliver Balch as he travels throughout South America. Written in a journalistic style, it follows Balch as he goes from country-to-country and subject-to-subject, all the time relating the experience to Simon Bolivar’s idea of how South America would evolve. This is a very interesting book that underwhelmed me for the first three chapters in Bolivia, Chile and Argentina. For some reason the overly-political tone disengaged me and I found it hard to relate to Balch and his stories. This changed though once he visited Paraguay and it’s disastrous human rights record and then Brazil, where he looked into attitudes towards race. Even better though are the last two chapters on Colombia and Venezuela where he somehow managed to show both in a bad light, yet through the warmth of the natives involved, made me want to visit these countries as soon as possible.

This is highly recommended for anyone visiting South America who wants to get under it’s skin and begin to understand how the continent functions.


Travels in a Thin Country by Sara Wheeler

A travel diary devoted to Chile, this is a really well-written, well-researched book, though left me cold in places. Yes, Wheeler travelled to many of the most interesting spots Chile has to offer, including Easter Island. But somehow I always feel like I want someone to truly engage with a country and the author never does here. She is great at studying it, and its people, and telling some nice stories along the way, but for some reason it never gets beyond that. All said though, this is very readable and is worth reading if you’re heading to the Chile for the detail alone.

Amazon Watershed by George Monbiot


This is almost the opposite of Wheeler’s book on Chile. Here, Monbiot goes completely over-the-top in his examination of Brazil’s Amazon. At times he is chased by landowners, caught by hired gunmen, beaten up at one stage, etc., etc. Monbiot knows how to be a true investigative journalist, and thankfully his writing is as thrilling as his research is thorough. Through the book Monbiot looks at some of the factors that have led to the destruction of the rainforest, and goes to both the people who the destruction is affecting and those that are doing the destruction.

In short, I can’t recommend this book enough. I can’t imagine a more evocative and informative book on this great rainforest.

Futebol: The Brazilian Way of Life by Alex Bellos

All I need to say about this book is that if you have any interest in football or Brazil you will love it. Months after reading it I am still boring my friends with all the ridiculous anecdotes I have taken from this one.

We all know Brazil is crazy about football, but it’s not until you read this book that you really just how crazy!

The Condor and the Cows by Christopher Isherwood

Isherwood is an old-school author – this was written in the 40s – and it shows. This is a South American travel diary from a time that I struggle to evoke. Isherwood travels across South America (minus Brazil and Uruguay) staying with dignitaries and fellow authors and artists. The sections which talk about the social circles he finds himself can be a little suffocating but there is something very warm and erudite about his descriptions of the landscapes and cities, especially as his often barbed, sarcastic tones are the perfect antidote for anyone sick of the normal hyperbolous guff that finds its way into many travel journals these days.


Brazilian Popular Music & Globalization (edited by Charles A. Perrone & Christopher Dunn)

A selection of essays about Brazilian music. Some of these are very interesting, i.e. those on tropicalia and mangue bit, but some can be a little analytical. I don’t really want to talk about this book too much as it’s really only something that people with an academic nature and interest in Brazilian music will enjoy. If you’re not interested in the academic style but want to know more about Brazilian music then you should buy Veloso’s Tropical Truth instead, it’s far more enjoyable!

Let My People Go Surfing by Yvon Chouinard

Yvon Chouinard is the founder and owner of Patagonia, the most respected of all outdoor clothes manufacturers. This autobiography tells how he started out rock-climbing in South California, got involved in surfing as he started selling his own climbing equipment, until eventually starting Patagonia and making millions with an ethical business model. The first half of this book is very interesting with Chouinard’s tales of the early days of surfing and climbing, includes his first experiences in Patagonia where he climbed Mount Fitz Roy. It was these experiences in Chile which led to his company being named after the region. However, the book tales off as Chouinard dissects one too many detail about how his ethnic business model is able to work and succeed.